To start the project, I began by looking at various functionality, styling and creativity relating to clothing & childrenswear in general. I created a brief, but direct, moodboard focusing on the direction that needed to be archived in design.

I began by producing homepage designs. Unfortunately, as the budget was limited, there was no space for wireframes. However, after having regular virtual comms, we came to the conclusion that Lily knew exactly the content direction she wanted. It was my job to bring this to life.

The homepage design came along great, really bringing the brand colours out along with Lily’s own photography skills, the homepage design direction and some creative direction. The website came to life and stands out above the local competitors.