With BooFit being a start up brand, Boo was certain we needed to keep the name as it’s more intimate to her customers and focused on being a personal trainer, not a team of trainers. I began exploring some ideas, along with researching local personal trainers in the Lincolnshire (UK) area.

The main goal was to lift BooFit and make her brand stand out above the rest. The current impact was mainly her local village. The idea was to push further into Lincoln City and proposing contracts/partnerships to other big-city gyms.

We spoke about creating a visual identity that was bold, clean and straight to the point. The message we wanted to get through to gym goers and Boo’s clients was…. BooFit is the missing link in your life. If you need a personal trainer that will not only mould you, but give you a healthier lifestyle, look no further.

Having designed the logo, I moved on to some brief branding to show Boo how she could really push her brand. BooFit is the missing link to a healthier lifestyle… this transferred well in to the marketing and social media design components. The brand, as a whole, has really come together, and is progressing well. Hopefully Boo can really push for gym contracts.