The missing link to a healthier lifestyle

Project scope

I was approached by Bethanie ‘Boo’ Ayre to create an identity and brand for her personal training persona: BooFit.

Skills used

Brand Design & Exploration
Logo Creation
Design Consultancy

BooFit Image 1

Creating a brand

With BooFit being a start up brand, Boo was certain we needed to keep the name as it’s more intimate to her customers and focused on being a personal trainer, not a team of trainers. I began exploring some ideas, along with researching local personal trainers in the Lincolnshire (UK) area.

BooFit Image 2

Project goals & impact

The main goal was to lift BooFit and make her brand stand out above the rest. The current impact was mainly her local village. The idea was to push further into Lincoln City and proposing contracts/partnerships to other big-city gyms.

BooFit Image 3

A progressing identity

We spoke about creating a visual identity that was bold, clean and straight to the point. The message we wanted to get through to gym goers and Boo’s clients was…. BooFit is the missing link in your life. If you need a personal trainer that will not only mould you, but give you a healthier lifestyle, look no further.

BooFit Image 4
BooFit Image 4

Creative ideas & styling

Having designed the logo, I moved on to some brief branding to show Boo how she could really push her brand. BooFit is the missing link to a healthier lifestyle… this transferred well in to the marketing and social media design components. The brand, as a whole, has really come together, and is progressing well. Hopefully Boo can really push for gym contracts.

BooFit Image 6
BooFit Image 7
BooFit Image 8

The missing link to a healthier lifestyle

Project outcome

Boo was really happy with the outcome, she loved her logo and brand messaging. She’s hoping to push further in to more gyms in the near future.

Boo Ayre, BooFit

“Matt was awesome! I wasn’t sure what I need from the start as I was focusing on being a personal trainer. Matt assured me that my personal trainer brand was important. He took care of everything!”


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