To start the project, I began by looking at various functionality, styling and creativity. I created a brief, but direct, moodboard focusing on the direction that needed to be achieved in design.
Project
Arena Search
Project scope
I was approached by Arena Search, whilst collaborating with Matt Batt at Made UK. The project was to create redesign their current website.
Skills used
Website Research
Website Design
Ideas
Moodboard
UI
Initial design concepts
Following moodboards and design spectrum ideas, I went into creating the homepage wireframes, proceeding on the homepage design. I started with some more clean-cut designs, as per the client brief. However following conversations, we decided to push it further.
The Design
A fresh approach
The chosen design direction was directed more towards a modern/fashionable feel. Plenty of white space and a beautiful type/image balance. Driving the consumer to a new, bold and informative website, pushing the main CTA to ‘get in touch’ with Arena Search.
Even with an initial few snags on the Homepage design, I managed to deliver a great, modern design. The new site design is more informative and approachable. “They absolutely loved it mate! They agree that a more informative approach is needed. Great job!”Project outcome
Matt Batt - Made UK
